E-CommerceMarketingCRO

E-Commerce Revenue Growth

RetailPlus, a regional e-commerce retailer, approached us with significant challenges in converting website visitors into customers. With a cart abandonment rate of 78% and stagnant revenue, they needed a comprehensive digital transformation.

RetailPlus
6 months
Retail & E-Commerce
E-Commerce Revenue Growth

Key Results

185%
Revenue Increase
+92% (1.2% → 2.3%)
Conversion Rate
-45% (78% → 43%)
Cart Abandonment
+67%
Customer Retention
+34%
Average Order Value
-65%
Page Load Time

The Challenge

The client was experiencing low conversion rates (1.2%), high cart abandonment (78%), and declining customer retention. Their website was slow, the checkout process was complex, and their marketing efforts were scattered across multiple platforms without proper tracking or optimization.

Our Solution

We implemented a holistic digital transformation strategy focused on three key areas:

Website Performance & UX: Redesigned the website with a focus on mobile-first design, reduced page load times by 65%, and simplified the checkout process to 3 steps.

Conversion Rate Optimization: Implemented A/B testing framework, personalized product recommendations using AI, and optimized product pages with compelling copy and high-quality images.

Performance Marketing: Launched data-driven campaigns across Google Ads, Meta, and email marketing with automated retargeting workflows and abandoned cart recovery sequences.

Analytics & Tracking: Set up comprehensive analytics infrastructure with Google Analytics 4, conversion tracking, and custom dashboards for real-time insights.

Technologies Used

ReactNode.jsShopify PlusGoogle Analytics 4Meta AdsKlaviyo

"Working with COYESCO transformed our business. Not only did they deliver exceptional technical solutions, but they also became true partners in our growth journey. The results speak for themselves."

Jennifer Martinez

Jennifer Martinez

CEO, RetailPlus

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