Case Studies
Real results from real businesses. Explore how we've helped companies across industries achieve transformative growth.
Conversational Automation: Reducing Support Load and Driving Qualified Leads
The client wanted to reduce dependency on manual support while maintaining a consistent and personalized user experience. Key challenges included: large volume of repetitive Tier-1 queries (password resets, billing, onboarding), response time exceeding 2 hours during peak usage, missed lead opportunities due to lack of automated qualification, and inconsistent escalation to Tier-2 support and sales teams. The goal was to deploy an intelligent chatbot that could handle both customer support automation and lead qualification, seamlessly integrated with existing systems.
SaaS Product Launch: From MVP to Market in 90 Days
The client needed to move from idea to live product within a tight 90-day window while ensuring the system was stable, scalable, and market-ready. Key challenges included: lack of an existing design system or defined user journey, requirement for a multi-tenant SaaS architecture with subscription billing, need for a strong brand identity and marketing funnel prior to launch, and a strict timeline aligned with investor demo day.
Custom HRMS for a Mid-Sized Enterprise
The HR team was spending over 25 hours a week on repetitive administrative work. Key issues included: fragmented employee data with no single source of truth, delayed leave approvals and inconsistent policy application, manual performance review tracking, and no analytics for HR insights or decision-making.
Platform Modernization for a Legacy Enterprise Application
The existing system had reached its operational limits. Key issues included: frequent downtime due to tight coupling of services, slow release cycles requiring full application redeployment, high infrastructure costs from underutilized resources, limited scalability with peak usage causing performance bottlenecks, and security risks associated with outdated libraries and unpatched dependencies. The objective was to transition from a monolithic architecture to a cloud-native, microservices-based system that was secure, scalable, and maintainable.
E-Commerce Revenue Growth
The client was experiencing low conversion rates (1.2%), high cart abandonment (78%), and declining customer retention. Their website was slow, the checkout process was complex, and their marketing efforts were scattered across multiple platforms without proper tracking or optimization.
SaaS Platform Launch
The startup had limited resources, a tight deadline, and needed to demonstrate product-market fit to secure funding. They required a robust platform with user authentication, real-time analytics, payment processing, and API integrations.
CRM & Marketing Automation Implementation
A growing B2B SaaS company was struggling with fragmented customer data across multiple tools (Salesforce, Mailchimp, Google Sheets, and spreadsheets), manual lead scoring processes that delayed follow-ups, inconsistent communication between sales and marketing teams leading to lost opportunities, no clear visibility into the customer journey from first touch to closed deal, and high customer acquisition costs due to inefficient nurturing workflows.
Sustainability Platform: Driving User Engagement Through Product Optimization
Despite healthy inbound traffic and sign-ups, user engagement was underperforming. Key challenges included: low activation rate — users signed up but didn't complete onboarding, limited visibility into how users interacted with the product, no structured event tracking or funnel measurement in place, and lack of personalized communication to re-engage inactive users. The goal was to re-engineer the product experience to drive engagement, retention, and consistent user adoption.
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