SaaS Product Launch: From MVP to Market in 90 Days
A funded early-stage startup approached us to transform their concept into a functional SaaS product targeted at small businesses. Their goal was to quickly validate product-market fit, onboard early customers, and attract investor confidence with a robust MVP and strong go-to-market execution.
Key Results
The Challenge
The client needed to move from idea to live product within a tight 90-day window while ensuring the system was stable, scalable, and market-ready. Key challenges included: lack of an existing design system or defined user journey, requirement for a multi-tenant SaaS architecture with subscription billing, need for a strong brand identity and marketing funnel prior to launch, and a strict timeline aligned with investor demo day.
Why Not Off-the-Shelf?
The startup initially explored no-code platforms and prebuilt SaaS templates but found they lacked flexibility, performance, and scalability for long-term growth. They required a custom, developer-grade SaaS foundation that could support API integrations, analytics, and future feature expansion without rework.
Why They Chose Us
The client chose our team for our combined technical product development and digital marketing expertise. Our ability to manage both sides of the SaaS lifecycle — engineering and go-to-market — made us an ideal partner for a fast-paced launch.
Proven track record with SaaS architecture and rapid MVPs
Integrated product + marketing execution team
Emphasis on user onboarding, conversion funnels, and analytics instrumentation
Commitment to measurable business outcomes beyond code delivery
Our Solution
The project was executed in four key phases:
Phase 1 – Product Discovery and Design: Conducted workshops to define core MVP features, user personas, and success metrics. Created wireframes, high-fidelity UI designs, and a modular design system using Figma.
Phase 2 – Full-Stack Development and Architecture Setup: Developed a cloud-native multi-tenant SaaS application using Next.js and Node.js. Integrated Stripe for subscription management, AWS for hosting, and Segment for event tracking. Implemented CI/CD pipelines and secure authentication.
Phase 3 – Branding and Marketing Readiness: Designed the product brand identity, website, and landing pages. Set up marketing analytics, CRM automation, and A/B tested ad creatives.
Phase 4 – Go-to-Market Launch and Optimization: Executed a launch campaign across Google, LinkedIn, and email channels. Implemented feedback loops through analytics and user interviews to refine onboarding and retention.
Technologies Used
Key Highlights
End-to-end delivery: MVP → v1 → live customers in under 90 days
Integrated product, brand, and GTM execution under one team
Measurable traction with early recurring revenue
Cloud-native architecture designed for scalability
"The team not only delivered our SaaS platform ahead of schedule but also built a complete go-to-market machine. Their technical depth and marketing execution gave us a real launch advantage."
Founder & CEO
B2B SaaS Startup
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