Sustainability Platform: Driving User Engagement Through Product Optimization
A mid-stage SaaS platform in the sustainability sector sought to improve user engagement and retention. While the product had gained traction with early adopters, user activity beyond initial sign-up remained low. The leadership team wanted to understand user behavior patterns, reduce friction points, and create a measurable improvement in activation metrics.
Key Results
The Challenge
Despite healthy inbound traffic and sign-ups, user engagement was underperforming. Key challenges included: low activation rate — users signed up but didn't complete onboarding, limited visibility into how users interacted with the product, no structured event tracking or funnel measurement in place, and lack of personalized communication to re-engage inactive users. The goal was to re-engineer the product experience to drive engagement, retention, and consistent user adoption.
Why Not Off-the-Shelf?
The company initially attempted to address low engagement through ad retargeting and email campaigns. However, without insight into product behavior and feature usage, these efforts yielded minimal results. A deeper product-level analytics and UX intervention was required to identify and resolve the real engagement blockers.
Why They Chose Us
The client chose our team for our hybrid expertise in SaaS product design, behavioral analytics, and technical implementation. Our approach combined data instrumentation, user journey mapping, and experience optimization to deliver tangible business outcomes.
Strong background in SaaS engagement analytics
End-to-end capability: product engineering + growth consulting
Emphasis on measurable activation, not vanity metrics
Collaborative process with design, data, and marketing alignment
Our Solution
The engagement was delivered in three structured phases:
Phase 1 – Data Foundation and Analytics Setup: Implemented event tracking with Segment and Mixpanel to map user journeys. Defined activation, engagement, and retention KPIs using behavioral metrics. Identified friction points in onboarding and feature discovery.
Phase 2 – UX Optimization and Feature Refinement: Redesigned onboarding flow to reduce drop-off and clarify next steps. Added contextual tooltips, progress indicators, and in-app nudges to guide users. Integrated push notifications via Firebase to re-engage inactive cohorts.
Phase 3 – Feedback Loop and Continuous Improvement: Deployed analytics dashboards for real-time tracking. Tested messaging variations and onboarding changes through A/B experiments. Established weekly metric reviews with product and marketing teams to drive iteration.
Technologies Used
Key Highlights
End-to-end engagement revamp — analytics, UX, and retention loops
Event-based tracking using Segment + Mixpanel
180% growth in active users within two months
Scalable framework for ongoing product growth and experimentation
"We always believed our product had strong potential, but lacked clarity on what our users valued most. The team's analytics-led approach revealed key friction points and guided us to a more engaging experience. The results were immediate and measurable."
Product Head
Sustainability SaaS Platform
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